TIDE OXI BOOST: COLLATERAL STAIN STORIES

In a massive team effort, I led the Marvel Thunderbolts* partnership for Collateral Stain Stories. Telling the stories of all the regular people living in the MCU, and the tough stains left behind after those epic superhero battles. The campaign helped sell out new Oxi Boost at Tide’s biggest retailer, and won four Lions at the 2025 Cannes advertising festival.

ECD: Jason Stefanik, ACD/CW: Adam Van Dusen, ACD/AD: Lisa Eri