FRUIT BY THE FOOT: UNWIND LONGER

Fruit by the Foot had been ad-quiet for a long time. So they asked us to relaunch the brand for a new generation of teens, who are overly-scheduled and rarely take the time to just do nothing with friends. So we zeroed in on what sets Fruit by the Foot apart. It’s long. The thing is long. So take your time and Unwind Longer.

GCD: Alyssa Ollis, CW: Ronen Goldfarb, AD: Jake Leber, Director: Pete Marquis @ Good Behavior