NISSAN: HEISMAN HOUSE

What do you do when you’re running a campaign that’s in its 11th season and is already beloved by fans? For the 2021 Nissan Heisman House, we went back through a decade of old fan tweets, picking our favorites and writing the campaign around them.

As the campaign rolled out, the fans that contributed were interviewed by ESPN talent during the College Gameday broadcasts.

ACD/CW: Phil Fattore, ACD/AD: Alyssa Fishman, Directors: Aaron Stoller and Cameron Harris

Case Study:

The campaign featured ten films that were all inspired by real fan tweets going back a decade:

To further stoke the fans during the season, we created “STICKER DROPS.” (You know when they have that IG sticker media already bought? We wanted to actually do something cool with it).

So we gave away 1/1 collectibles based on their ideas, with ESPN and the players teasing the drops in their IG stories.

With the fastest to hit the sticker getting the goods.

Then Nissan released the Sticker Drops in their stories, and the winners got 1/1 collectibles from the campaign.