MTN DEW: SKY TALON DELIVERY SERVICE

The world keeps moving toward tech advances that no one really wants or needs. Like delivery drones and robots. So for Dew’s social channels, we came up with a much better idea than those lame delivery drones.

GCD: Mariam Farooq, ACD/CW: Patrick Reagan, Senior AD: Brittany Newman, Director: Pete Marquis

To stir up engagement, we teased the idea on social.

A few days later, we dropped a proper teaser video to whet appetites.

Then tweeted at delivery brands to offer them an early seat at the Sky Talon table.

And finally, it was time to see if this thing was even really possible. It was.

And now our Sky Talon technology is currently for sale starting at 28 billion dollars.