CHAMPS SPORTS: HARD HINTING

Champs wanted a digital holiday platform to get kids to ask their parents for presents from Champs Sports.

So we created a browser plugin that turned all the banner ads on their parents’ computers into ads for what the kids wanted from Champs (seriously). And we created fake viral videos that surprised gift-givers with unexpected holiday requests.

CW: Ryan Lawrence, AD: James Kuczynski