BUD LIGHT: WHATEVER, USA

Bud Light wanted to go big for its “Up for Whatever” campaign so we decided to create a real town where literally anything was possible. The town was called Whatever, USA.

In the end over 200,000 people auditioned for 1,300 invites. And those lucky souls went on to create over 37,000 pieces of their own content over the weekend, generating over 600 million impressions.

Directors: Jorma Taccone and Jason Woliner