MOCKUMENTARY SHORT: SNICKERS PLAY HUNGRY

This short film investigated Leon Lett’s infamous Thanksgiving Blunder. Turns out when the coach told the team to “Play Hungry” Leon thought he meant to play “Literally Hungry.” So basically he screwed up because was starving.

A microsite counter allowed fans to “Forgive Leon,” and after he reached the goal of 25,000 forgives, we drove him around the Dallas Cowboys parking lot in a convertible. He was wearing a sash and proudly waved to people.

Director: Ted Pauly

Print for the campaign focused on the perils of playing literally hungry.