FOOT LOCKER: TALK TO YOUR PARENTS

For BBDO’s first project with Foot Locker, we created a holiday campaign telling kids that when their parents talk to them about serious stuff like drugs, to take hold of the conversation and talk to their parents about Foot Locker.

Directors: Speck & Gordon

Then we sent “Conversation Starter” kits to sneakerhead influencers to help draw their parents into serious conversations.