WEB SERIES: HIKEA

Hikea is a series I created with Hunter Fine in which real people on hallucinogenic drugs attempt the difficult task of building Ikea furniture. The videos blew up on YouTube and were covered by just about every major media outlet. We thought Ikea might sue us, but they didn’t.

Bill Maher got some yuks when he talked about Hikea on “Real Time.”

The project was written up in these fine publications among many others.

The New York Magazine Approval Matrix called us Lowbrow, which is accurate. And Brilliant, which is nice.