This is the campaign that turned Foot Locker’s Week of Greatness into an annual advertising event.

And it was the campaign that helped invent a profitable new sales window in October.

“All is Right” debuted on Twitter and generated millions of Youtube views before it even ran on TV. It earned praise on The Today Show, CNN and ABC News. The New York Magazine Approval Matrix deemed it “lowbrow” and “brilliant” and it was #1 on the TBS Funniest Commercials of the Year special.

“Kyrie in the Air” was the very first Week of Greatness film in the “Approved” campaign.

It reached over 3 million Youtube views in the first week of release, and it kicked off a trend of athletes asking Foot Locker if they could be in the advertising.

Director
Jim Jenkins

Production Company
O Positive

Executive Creative Directors
Chris Beresford-Hill & Dan Lucey

Creative Directors
Alex Taylor & Jason Stefanik