Fruit by the Foot had been ad-quiet for a long time.

So they asked us to relaunch the brand for a new generation of teens, who are overly-scheduled and stimulated and rarely take the time to just do nothing with friends.

So we zeroed in on what sets Fruit by the Foot apart.

It’s long. The thing is long. So take your time and Unwind Longer.

Director
Pete Marquis

Production Company
Good Behavior

Executive Creative Director
Alex Taylor

Group Creative Director
Alyssa Ollis

Senior Copywriter
Ronen Goldfarb

Senior Art Director
Jake Leber