When you buy a bag of Totino’s, you’re getting ten delicious pizza rolls for about a dollar. But how would we convey this information to value-conscious young dudes?

By partnering with the stars and creators of their favorite and most quotable show. I Think You Should Leave on Netflix.

Essentially releasing a heartwarming new sketch that’s centered around our product.

And we let their fandom do the rest.

The community embraced our launch film, responding with love on both Reddit and YouTube.

Ultimately treating the campaign like ITYSL canon.

Then in the 4th quarter of the Super Bowl, when Chazmo was crushed in the doors of his spaceship and killed. The brand saw an outpouring of support.

Director
Alice Mathias

Production Company
Gifted Youth

Executive Creative Director
Alex Taylor

Group Creative Director
Alyssa Ollis

Senior Copywriter
Ronen Goldfarb