In a massive team effort, I led the Marvel Thunderbolts* partnership for Collateral Stain Stories. Telling the stories of all the regular people living in the MCU, and the tough stains left behind after those epic superhero battles.

The campaign helped sell out new Oxi Boost at Tide’s biggest retailer, and won four Lions (including Gold) at the 2025 Cannes advertising festival.

Director
Jim Jenkins

Production Company
O Positive

Chief Creative Officer
Joaquin Molla

Executive Creative Director / Campaign
Jason Stefanik

Executive Creative Director/ Marvel Thunderbolts*
Alex Taylor

Associate Creative Director/CW
Adam van Dusen

Associate Creative Director/AD
Lisa Eri