What do you do when you’re running a campaign that’s in its 11th season and is already beloved by fans?

For the 2021 Nissan Heisman House, we discovered a decade of old fan tweets. For years, they had been telling us what they wanted to see happen in the house.

So we picked our favorites, got the fans to sign off, and wrote our spots and OLVs around them.

As the campaign rolled out, the overjoyed fans who contributed were interviewed by ESPN talent during the College Gameday broadcasts.

Like this guy tweeted about how he’d like to see a dog in the house.

So we wrote a story about a “Cat Problem.”

The ONLY player ever to win two Heismans?

The guy deserves two votes!

Barry Sanders was famous for never celebrating and spiking the ball in the end zone. He would just politely hand it to the ref.

At Auburn they celebrate by throwing TP in the trees.

To further stoke the fans during the season, we created “STICKER DROPS.”

For a week during the campaign, we would randomly post a Sticker Drop IG story, and the first fan to click the sticker won a 1/1 collectable from the shoot.

Players promoted the Drops in their IG stories, bringing increased attention to Nissan socials.

Directors
Aaron Stoller & Cameron Harris

Production Companies
Biscuit & Gravy

Chief Creative Officer
Chris Beresford-Hill

Executive Creative Director / Heisman House
Alex Taylor

Executive Creative Director / Nissan
Dave Banta

ACD/Copywriter
Phil Fattore

ACD/Art Director
Alyssa Fishman

We were happy, the clients were happy. But the fans whose tweets turned into Heisman House content, and got them interviewed on ESPN were the most happy.