Manhattan Mini Storage earned local cult status with their inclusive and boundary-pushing outdoor billboards.

But after years of one-off moments, and no cohesive brand assets, they kicked off a pitch to see who could crystalize the brand. Which we won.

In getting to the core of their brand, we knew that New York city is a city full of characters. It’s a place that accepts you, no matter what. And it’s a place where no one has enough storage space in their apartment.

So together we launched ‘Space for All.’ And partnered with Yum Yum to create the Manhattan Minis. A collection of characters New Yorkers see every day, representing the values and vibes of this great city.