In 2020, Audible shifted from a credit-based service to an unlimited streaming platform — expanding their catalog to include original series, podcasts, meditations, sleep stories, news and more.

With a huge influx of creators and voices, you could be listening to Brené Brown one minute, and the Bible the next.

The challenge was explaining what Audible had become.

The answer: Audible wasn't an app anymore.
It was the world's most fascinating place.

We launched the campaign with new Audible partners Kevin Hart and Malcolm Gladwell. On a physical set built to look like the intersection of their distinct spaces.

Two voices, two very different worlds, one destination.

We extended the idea of unique pairings to World Storytelling Day, with the launch of Audimojis.

Tweet us any two emojis describing your mood, and we'd tweet back your perfect story from the Audible library.

Less than a month into lockdown, we pulled together one of the industry’s first remote war rooms.

Over the course of the day we responded to 1,300 people and brands, generating 37,000 engagements and 11 million impressions with zero paid media.

Director
Wayne McClammy

Production Company
Hungry Man

Group Creative Directors
Alex Taylor & Jason Stefanik